A weekly show does real numbers — but it stops at the people who watch the full episode. Verge clips the moments that travel and pushes them across short-form. The episode keeps its audience. The clips reach the audience that was never going to find it on their own.
Every podcast retainer is built around an agreed CPM and an agreed view target. If we miss, the price prorates against actual views delivered at the rate we agreed to — there's no scenario where you pay full price for half the views. Real views from real, audience-built accounts, anti-viewbot monitoring on every clip.
Same workflow every week. No back-and-forth. No herding clippers.
Source content lands the morning of release. Your tone, guest-tagging conventions, and do-not-use list are already in the requirements brief from kickoff — no re-briefing per episode.
A dozen native cuts per episode — TikTok, Shorts, Reels, X. Each one reviewed against the brief before it ships. The clippers picked for the show are usually already fans of it, so the captions sound like the show, not like a stranger wrote them.
Dashboard goes live the moment the first clip ships. Per-episode views, top moments, pacing against the view target. End of campaign you get a written report — delivery, performance by platform, and the shape for next campaign.
Our strongest fit is shows already running brand collaborations — sponsor reads, episode partners, talent integrations. The brand is already paying for direct views on the native episode. The same partnership amplified across short-form means the brand's logo rides every viral moment, the show gets traffic back, and Verge gets paid for the lift on top. Three parties win.
Many of the clippers we pick for a show are already fans of it. They know the guests, the bits, the running jokes — and the moments the audience will share before they happen.
TikTok, Shorts, Reels, X — and that's the list. Each one operated to its own conventions. No Snapchat, no Facebook, no LinkedIn, no cross-posted re-uploads.
Sponsor logo treatment, on-screen tagging, do-not-use list — written into the requirements brief. Every clip is checked against the brief before it ships. Clips that miss go back to the clipper, not live.
Every campaign runs through an in-house anti-viewbot layer. Inflated views are excluded from the view target. The number on the dashboard is the number you got.
Per-episode views, top moments, pacing by platform — filterable by date and clip. Read-only link for the host, the agency, the network. Written report at the end of every campaign.
Your campaign manager is an executive — the actual decision-maker, not a tier of support staff. Same-day on questions, takedowns, re-tags. Direct contact details exchanged after signature.
A standard setup. Numbers swap to yours on the call.
Book a 30-min call. We'll talk through your show, lock a view target, and send a written quote — same day.
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