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Campaign shapes · per deal
Sample setups

Campaigns run
in a few common shapes.

There's no fixed package. The shape is set by what the brand is actually trying to do — per-episode, open-ended monthly, brand sprint, live coverage. Numbers below are real shapes we've shipped. Yours get sized on the call against source content, budget, and the realistic target the network can push for that combination.

24h
Call → first clip live
4
Native platforms
100%
Written view target
How we charge

CPM × view target. Both written into the contract.

Every Verge campaign is built around two numbers: the CPM and the view target. They're agreed up front and locked in writing. If we hit the target, you pay the agreed total. If we miss, the price prorates against actual views delivered at the same rate. There is no scenario where the brand pays full price for half the views — and no upside swing the other way either.

Four shapes we run

Shaped to what the brand is actually doing.

Per-episode amplification, open-ended monthly retainers, brand sprints around a launch window, live coverage of a moment. Each card is a setup we ship regularly. Read more on the vertical page — or start the conversation on a call.

Podcast · weekly retainer Sample

Weekly podcast, always-on

Drop the episode the morning of release. ~12 native cuts ship same-day across all four platforms.

Cadence
~12 clips/week, daily posting
Platforms
TikTok, Shorts, Reels, X
View target
5M views/month, written in
CPM (illustrative)
~$0.85 · locks on call
Brand · 21-day sprint Sample

21-day product launch sprint

Logo campaign for your drop. Collab creator posts, our 2,000+ bench amplifies natively across every platform.

Cadence
~80 clips over 21 days
Platforms
TikTok, Shorts, Reels, X
View target
25M across the sprint
CPM (illustrative)
~$1.50 · sprint pricing
Streamer · always-on Sample

Daily highlights from streams

VODs auto-pull from Twitch or Kick. Native cuts ship overnight — by morning, every day.

Cadence
~5 clips/day, daily posting
Platforms
TikTok, Shorts, Reels, X
View target
8M views/month, written in
CPM (illustrative)
~$0.85 · locks on call
Creator · always-on Sample

Live moment clipping

Tour stops, podcast appearances, viral exchanges. We're on call — clips live within hours of the moment.

Cadence
~15 clips/week, on-call coverage
Platforms
TikTok, Shorts, Reels, X
View target
8M views/month, written in
CPM (illustrative)
~$0.85 · locks on call
CPMs are negotiated per deal — there's no rate card. The numbers above are the band we typically land in: sprints around ~$1.50, retainers around ~$0.85, high-volume retainers (50M+/mo) around ~$0.55. Higher CPMs reflect higher-quality audiences and the lift the clips give the brand. Final number locks on the call.
How a campaign runs

Three steps. Same on every campaign.

No 60-page onboarding deck. No project-management theatre. Same simple operation every time.

STEP 01

30-min call, written quote

Goals, source content, target audience, brand guardrails. We come back with a quote, a CPM, a view target, and a start date — usually same day.

STEP 02

We clip and post

Clippers picked from the network for your brand. Source content ingested. First clip live within 24 hours of signature. Every clip ships against a written brief, every platform native to its conventions.

STEP 03

Live dashboard, final report

Dashboard goes live with the first clip. Pacing against the view target updates throughout. End of campaign, you get a written report — delivery vs. target, top clips, performance by platform, and the recommended shape for the next one.

Want a setup built for you?

Book a 30-min call. We'll swap the sample numbers for yours and send a written quote — same day.

Book a 30-min call →