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Podcasts

Podcast Clipping.
The reach is real. Clip it.

We clip the moments that travel and push them across short-form. The episode keeps its audience. The clips reach the rest.

How an episode runs

Drop the episode. We do the rest.

Same workflow every week. The brief sits on file, the team is on call.

STEP 01

Episode lands, clippers take it

Source lands the morning of release. Tone, tagging, do-not-use already on file. No re-briefing per episode.

STEP 02

We clip and post native

A dozen native cuts per episode across TikTok, Shorts, and Reels. Each reviewed against the brief.

STEP 03

Live dashboard, written report

Dashboard live with the first clip. Per-episode views, top moments, target pacing. Written report at the end.

Sponsor amplification

Where podcasts fit best.

Shows already running sponsor reads or episode partnerships are the most natural fit. Clips carry the partnership across short-form, the show keeps its native audience, and the read earns a second life off the episode.

01

Clippers who know the show

Many of the clippers we pick are already fans. They know the guests, the bits, the moments the audience will share.

02

Three platforms, native each

TikTok, Shorts, and Reels. Each cut to its own conventions. No cross-posted re-uploads.

03

Brand brief enforcement

Sponsor logo, tagging, do-not-use list, written into the brief. Every clip checked before it ships.

04

Salaried clippers, no incentive to inflate

Our clippers are salaried, not paid per view. No commission means no reason to inflate the dashboard number.

05

Live dashboard, final report

Per-episode views, top moments, platform pacing. Read-only link for host, agency, network. Written report at the end.

06

Direct line to your manager

Your campaign manager is an executive. Direct contact exchanged after signature. Same-day on everything.

Sample setup

What a weekly podcast retainer looks like.

Shape varies by show. Targets and CPM agreed per deal.

Podcast · weekly retainer Sample

Weekly podcast, always-on

Cadence
Daily posting, sized to the show's drop schedule
Platforms
TikTok, Shorts, and Reels · native cut per platform
View target
Written into the contract, sized per deal
Pricing
Agreed CPM × view target · brand pays for views delivered
Reporting
Live dashboard during, written report at end
Turnaround
First clip live within 24 hours of signature
Start this setup
View target

A written view target. Pricing prorates if we miss.

Built around an agreed CPM and a written view target. If we miss, the price prorates at the same rate. No full price for half the views.

FAQ

Podcast clipping, answered.

What networks and host-led shows ask before they book the call.

How many clips per episode does Verge Clips ship?
About 12 native clips per 90-minute interview episode by default. Below 8 leaves reach on the table; above 15 the team starts cutting filler that drags down the average.
How fast do clips go live after I send the episode?
First clips ship within 24 hours of episode delivery, including platform-specific renders, captions, and posting. Most monetized weekly shows on retainer ship same-day.
Do you post on the host account or distribution accounts?
Both. Default pattern is host-account-first as the canonical post, then re-cut variants on the Verge Clips distribution network a few hours later. This protects the host's organic-feeling brand while capturing the network multiplier.
What podcast formats clip best?
Long-form interviews, comedy, panel shows, and host-led shows. The criterion is moment density: episodes with standalone moments that pass the no-context test produce the strongest clips.
Can you run a network of multiple shows?
Yes. Network deals discount per-show pricing and run a single campaign manager across the slate. Each show keeps its own written view target.

Want a setup built for you?

Book a 15-min call. We'll send a written quote, same day.

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